My Guiding Principles

January 25, 2019

I strive to be a major catalyst in the significant and continuous improvement of consumer data privacy in the digital marketing and big data industries. Therefore, I am committed to...

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What Do I Mean By Private Data?

October 22, 2018

Due to the fact the marketers are so separated from the collection of the data, a lot of times we don’t realize the potential implications of our decisions, or that we may have violated the privacy of a group of internet users...

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My Core Philosophy

October 22, 2018

The vision of Pure Marketing Lab is to be a major catalyst in the significant and continuous improvement of consumer data privacy in the digital marketing and big data industries... let’s talk about how we are moving towards accomplishing this!

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My Purpose / Why “Pure Marketing Lab” Exists

October 22, 2018

I began to ask myself, “if people knew how much of their data was available to marketers, would they be MORTIFIED?” Furthermore, I asked myself, “is the privacy of hundreds of millions of consumers violated every day?”

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